Evaluation of advanced portfolio section one

In what ways does your media product use, develop or challenge forms and conventions of real media product?


Some indie genres now days have conventions of a glossed video, this could be through the media industry advertising the niche artist(s) to a mainstream audience. We however challenged this by making the video more realistic, not adding the gloss we wanted to focus more on the artist instead of the actual quality but to keep the audience attracted we added blue and yellow tints this is usually used for niche videos due to budget reasons.






While The Killers music video had a glossed finished through better cameras and editing, our music video was meant to have a rough edge which links to the indie genre.





Our conventions for indie pop clothing shows a laid back theme, we decided on t-shirts for everyone while Nuru (the main lead) and Minyee wear skirts Shennez wears jeans to conform with the skinny jean fashion.

The indie pop genre for example Operator Please in ‘Ping pong song’ shows the conventions of mute make up unless there’s a conceptual scene where the artist wants to show a different or more abstract side. Their hairstyle has a messy theme or has long fringes/ hairstyle. We conformed to this by keeping our bands hairstyle simple this helped by saving time for new shoots. Although their make up is mute they balance it out with vibrant clothing, for example this girl in the group is wearing a bright pink and orange cape, this is generally a theme of two to four colours.

Music videos use beauty shots to either etherises the persons beauty or emotions or dictates to the audience the main leader, this is mostly distinguish with a longer take one example is Florence and the machine ‘Rabbit Heart’ we focus on her from the fact that the shot is lightly lit with the background being unclear we focus more on the artist who is more clear becoming less distracted.

We went for the conventional theme of beauty shots where Nuru has the most time in front of the camera this is to demonstrate to mostly new audience of her role as the main leader.

We used glow sticks as prop’s to illustrate and amplify the word ‘RADAR’ to link with the title ‘Off the Radar’ we got this idea from the video ‘Glory days’ by just jack. The neon sticks reference to the eighties retro where people wore or showed bright colours in the video we also kept the theme of greens blues yellows and reds since it links to the chemicals in the test tube and the colour tints for the performance.




By singling the words one by one we make the audience reads and understands the connection visually and verbally.

This extract of ‘Glory days’ illustrates his movement linking to the t-shirt of superman the audience will understand and would see the funny side.

We challenge the gender roles by making Nuru more masculine at the science scene; we wanted to subvert the gender roles to dominate the fact that they are strong girls. We had gained this idea from Pink ‘Stupid girls’ where she justifies the fact that girls nowadays wants to become the new Paris Hilton instead of something bigger the decision was to make the science scene more animated then sexual this is to subvert the exhibition of woman and have a more relaxed feeling.

A Boo-hoo chick of pink this leads onto the next shot where it is President Pink.

The costume colours are bland of beige and white this subverts the fact that the male audience will see her more of an artist then a sexual object.

We challenged the indie genre by making the science performance more on Nuru then the whole band; this subverts the conventions of conceptual music where indie bands do both stories and performance for example vampire weekend.




These music videos mostly consist of conceptual narratives with some performance however compared Vampire weekend our group has subverted to this idea.