Thursday, 21 October 2010

Star persona on The Gazette

The Gazette MV: Shiver



The music video demonstrates their star persona, for example the music is in mono colour/sepia mode, which signifies that the band is quite gothical like their visual kei style/look. This conforms to the generic conventions of the heavy metal genre because the use of sepia mode makes the music video serious and horror like, which also fits into their star persona.

The Mise en Scene is also used to represent the genre, for example the location is set in a remote area, which fit's into the horror theme and it illustrates the concept 'Shiver'.
At the same time the music video makes reference to the anime 'Kuroshitsuji' meaning 'Black Butler', which is about a demon who becomes a butler of a young boy, named Ciel but in return he must sell his soul to the demon. The anime is made up of different genres, such as horror, Supernatural, fantasy, which relates to the music video of making the audience feel 'Shiver' down their spine. This also helps to appeal to more audiences and build a wider fan base ie: People that read the manga, watch the anime.

The editing pace of the pace is quite fast, which matches the fast tempo of the music, this represents the star persona of the band because the the fast pace insinuate that they are very energetic, wild, upbeat, which conforms to the rock genre.


This is a poster to advertise their new album 'Shiver'. As you can see the idea of them cross promoting the artist is quite successful because they all carry the same star persona across/through all media promotion, which makes it recognisable for the audiences. For example the use of black and white again is linked to the music video and it also implies to the audiences that their music is just like the name of the album 'Shiver', which makes it quite gothical and horrorish just like their star persona.

Their star persona is also represented through mise en scene, for example their facial expressions displays a serious expression, which signifies to the audiences that their music is serious. At the same time the faces are kind of covered by shadows makes their persona more mysterious and attractive to female audiences.

Their visual image of their fashion sense also help to build a unique star persona, for example the visual kei style is a unusual look but it is a mainstream fashion style in Asia, which means that their music would appeal to a mass audience.

The use of the typography is used to represent the their star persona, for example 'Shiver', is in bold typography which signifies that the band group members stands out just like the letters and at the same time the typography is in white which stand out against the black background, which makes it ghastly.
Cover01.jpg image by varumo555

This is the album cover for 'Shiver', as you can see the similarities between the poster, which spreads their image across so that audience recognise them. The typography 'the Gazette', looks gothical which is a convention to a heavy metal genre. It also helps to represent the artists/band image as being quite gothical. The images of the artists are displayed/positioned on the top, across the album, so that the audience would focus more on the image (hot spot).


This shows the similar use of typography, which makes references to the anime.


This is a image of the anime, as you can see the theme of black and white is also linked and the similar style of costume is evidence of the reference to the manga and where the style is deprived from.

Emma's imagination powerpoint

Sunday, 10 October 2010

Analysis of representation and intertexuality

Pink Stupid girl





We start off with a young American girl aged around eight years who is by herself. This is shown through a POV shot of the girl looking at two piles of toys, each at the opposite side of the room. One pile was of girly dolls and a play house while on the other side there were more unisex toys such as pianos, an American rugby ball and other sports equipment.

Through a mid shot the mise-en scene shows a large amount of space around the girl sitting in a beige chair, in a grownup’s room. We get the sense of isolation; of being very much alone with no adults around her. This can denote the small figure of a child however it can also connote a fragile human being that can be easily manipulated.

This is followed by a close up where Pink is shown two different aspects of femininity that is represented with the angel and devil. The blonde hair and angel costume connotes a bright light of clouds and whiteness signifying purity and goodness , while her black hair and red devil costume denotes fire and danger that suggests her personality as fun and adventurous compared to the angel in which her hair is tied into a ponytail; connoting a reserved personality.

Pink wanted to show the young girls near her home in Los Angeles who were acting or aspiring to become hypersexual personas of celebrities’, one example is Mary Kate Olsen. Pink has dressed herself has dressed herself in different forms of hypersexual celebrities recreating an event that made them well known. For example, her parodies of women like Lindsay Lohan who causes accidents through negligent driving. Her mise-en-scene regarding her star persona shows her to be ditsy and self-centred as she hits a pedestrian while continuing to put lip gloss on her lips. Pink is representing the ideology of young females choosing the easy option of just shopping and looking good instead of using their intelligence and thinking of a career.

Pink used intertexuality where the TV randomly switches to a boho chic parody of Mary Kate Olsen. The mise-en scene of femininity represented with girly clothing, i.e. frilly dress boots and a handbag that fits little dogs. She is mocking the fact that these glamorous girls wear big shaded sunglasses to mask their real identity thus creating a star persona.


Pink codes and conventions challenges from the normal punk/rock female artist in which she questions the fact that women can be indepent and fisty she shows this as she runs along a with a ruby ball in her arm while pushing away all her attackers which are all male.

Pink’s star persona is that of a rock chick who is very independent and challenges how a woman should be viewed; not just decorative, sexual object but as a living breathing person with thoughts and ideas of their own. This is shown through her behaviour where she smashes a guitar in a music shop in her video ‘So What’. She subverts the conventions of exhibitions as she is not trying to be overtly sexual compared to Beyonce or Christina Aguillera.


http://www.musictimes.com.au/userimages/pink06.jpg

http://image.lyricspond.com/image/p/artist-pink/album-im-not-dead/cd-cover.jpg

Pink shows of her femminin side by wearing womans clothing this subverts for a normal punk/rock artist as they would care what they are wearing or they would try to fot into a more masculine apperance

Tuesday, 5 October 2010

Analysis of Performance, Conceptual and Narrative

Performance video


Beyonce 'Single ladies (put a ring on it)'





The lyrics at the start of the video illustrates a performance through dance where the special effects of editing, as the camera fades into a black and white mid shot of beyonce and her backing dancers she repeats the line ''All the single ladies'' as she she plays with her hair while moving her hips in a alluring way this can conform to the conventions of exhibitions where beyonces is showing her powerful Independence's as a black female artist.

The representation of most black women in the genre of R'n'B acting as a provocative woman, objectification as they are seen as the submissive gender in the eyes of the man gaze. Although Beyonce can be sometimes be represent as a sexual object (Seen in Crazy in love) where she would dance or present herself in a sexualised why.

beyonce-crazy-in-love-2.jpg


(Beyonce acting seductive towards the camera, creating a sense of her being a sexual object)


However she can challenge the fact that she can act as the dominant woman (shown in Irreplaceable) where she is controlling what they the audience see, this superiourty can attract the female audience as grattification feeling more important and will promote a certain ideology. The Audience interest in these values enhances their 'star quality', and it is through conveying beliefs ideas and opinions outside music.

131159__beyonce_l.jpg



(beyonce showing a more dominat posture in the forground pretending to show no interest in her former lover).


through out the video the camera is set on grey this simple trick use light effects that vary from dark to flashing lights with some scene acting more slow then others, towards the end the music starts to pick up and the editing becomes faster due to more quicker and shorter cuts while there is flashing lights in the background, this indicates to the audience that the end is coming thus giving more effort to keep the audience interested.


As the camera tracks into a beauty shot the audience attention leads to the main performer as she looks into the camera with a suggested expression this would still obtain as she carry ondancing into a mid shot.


as we approach the bridge, a spacial effects was used in where beyonce acted as if she is floating/standing on something invisable while she dances, this video is a 'repetition' video as her dances routines can be slowed down and copied by fans. making this an anthemic. It is also reppetitive as the music video seems to have a smooth finish in which the audiences is lead to belive that beyonce has filmed the video in one take, this is mostly show right at the end where she is breathing heavily. However if watched over again the audience soon see cuts and slightly different shots ( execept for the bridge).

In this video represents the exhibition of beyonce challenging her authority in a black one piece dress, this denotes more skin exposure from her legs which conforms to the objetifing as a sex object while her sexual dancing becomes a more intriguing site the impression to arouse the male audience is shown as the camera travels around the three ladies showing a more teasing effect. as a independent but feisty woman, Beyonce star persona in most music videos would have her in a alluring outfits such as high heels with tight fitting dressing that will amplify her female features. this is usually coloured outfits however she sometimes dress in darker colours to give a more sophicated outlook. While the female audience will imitate her, this would be hair hair stlye of a quive and out which can connote a more stereo typing for more out fun on the dance floor this can be easily copied by her fans.


Beyonce_Knowles_Poses_c94b.jpg

(beyonce with look alikes in the background)






Conceptual video



Ok Go 'Here it goes'







Here we go again by the Ok Go's is a cencepual but a performance music video. This is off the band riding on treadmills in which they had created a dance rountine. only having the band artist dancing on the treadmill show a simple but repettive quailty where the audience would watch it over again to view new of differnt thing dueing out the shoot.

The cinematography is very simple as it only set on mid shot, this allow us to see them dance fully while leading into editing the whole music video is shot in one take this challenges most music videos as they would us many angles and effects to bring interest to the audience however in the indie gener, one takes will allow the video to get more reptition as the audience being more impreesed as they will feel the need to watch it again on the internet for any other missed things, this can lead them to showing it to friends or family using social network.

the mise-en-scene shows a very cheap baackground, known inthe indie genre since its becoming a more mainstream genre money would be spent more on the marketing campinge then the video, however the poor background of shinny paper making us focus more on the artist that are moving.


There star persona is of this indie band shows a sense of electric fashion the group style is retro with plaids and pinstripes, representing more of a costume appearance. There clothing also has subverts as there is no theme to link them as a unison compared to other genre i.e. R'n'B where they would where coloured hoodies baggy jeans thick chains/rings ect. but can still be linked to the indie genre due to the brightly coloured skinny jeans, wired shirts and ties.

The lyrics can be seen as a illustarting by the fact that they are linking to the tredmill as one sentence says "cause here we go again" this can be linked to the fact that the band is also going around on the tredmill this could represent the fact that the man took back his ex eventhough he swore that he would'nt.





Fire kasabian



Thursday, 30 September 2010

Genre Research codes and conventions

The indie genre is hard to difine, however in the mid 2000's and 2010 it became a fashionalbe trend for young adults and teenagers.


the term can be seen as Indiependent (rock) seen in the 80's as signing to a small company now days Aritst such as muse can still be catogroised as indie while being singed to the major company warner brothers subsiduray Atco Records


Ice Cream by New Young Pony Club



Heads Will Roll by the Yea, yeah,yeahs




My Delirium by Ladyhawke



Back of the van Ladyhawke


Codes and conventions in a indie genre

set is usally studio or around unique places
Bright colours to either represent the persons star personar or Illustrate/Amplifys the lyrics
tight skinny jeans and converses
make up i.e. strips on their cheeks
mainly white males some groups challenges this by having a ethinic leader or a female artist
lyrics can be linked to life
unique effects i.e they would focus on a certian micro element to draw the audience
instruments are mostly shown in the video
can hear mainly vocals, guitars and drums

The internet has now allowed artist to introduce their music to a large audience at a very low cost, This is a huge advantage as they wont need a major or niche record lable for more exposure. There is now music softwares that encourages up and coming artist This, in turn, creates many opportunities for independent bands. This might help small bands to distubute music more frequently/quickly.

however source of income might be difficult, this would led to merchandises i.e. t-shirts, badges and posters this would cover the cost of promotion manufacture and recording of their album.


Videos that Challenges or subverts

50 cent candy shop




Eminem love the way you lie




the R&B genre oringinated in the 1940's and is most popular with African Americans however is used all over the world however in the 1980's contemporary R&B emergred to the mainstream genre that we listen to today.

the conventions in a typical R&B music video are:
objectifiying womans bodies connoting them being the more submissive (young slim models as second class citzens for there biding)
big chunky jewllwery to show dominance
raping about guns, drugs, woman and unfair justice
money themes (illustrate by flashing it at the screen)
expensive cars (making the audience wish they were that rich)
can be linked to relationships
lots of synegry with other Artist

Tuesday, 14 September 2010

Stop motion videos

http://mashable.com/2010/05/29/stop-motion-videos/

T-Shirt War







I thought this was a good idea to use for our own music video as this would illustrate the song while giving the audience more interaction. One of our ideas would be that we would use tee-shirts that have "Off The Radar" lyrics printed onto them. Another idea would be to add text to the software finalcut pro around different places, i.e the walls, flooring or just adding subtitles. This would help due to the uncertainty that our actors can perform on the day; it is also beneficial to use as we can add different fonts and colours while sticking to the conventions of the indie genre.

One video that uses this technique without any actors is Mika's Lollipop.


Scrabble








Again using stop motion we could use scrabble pieces to form our lyrics, this would illustrate and intensify the music.





Walkie Talkie Man by The Steriogram:

http://www.youtube.com/watch?v=-NqC77anXCc&feature=related





Stop motion videos such as Walkie Talkie Man can be seen as more creative compared to the average video. This is because directors have more freedom to create serialism and escapism, which is easier as actors may not be able to perform certain scenes due to mobility constraints. For example, in Walkie Talkie Man the location was made out of colourful wool, felt and other fabrics, to create a mini metropolis that is more likely to attract preteens to the imagination of one own's city; adding the 'Man' monster made from knitted wool to the metropolis.





This video would be seen as a repetitive music video, since this is soon viewed as more narrative meaning people could watch it again to see things that they had missed the first time round. However, the video is a contradiction to the lyrics as the lyrics is centred around a fat man who can run faster than the band. The video is given a more visual analysation. This takes the audience to another level of meaning, as they would be more interactive with the bright colours and characters compared to listening to the song on the radio; which will promote more interest for the song.



Stop motion takes time and effort for the final outcome to be produced and directors can choose from a chopped effect finish to a more clean flowing effect. We are allowed to use anything that can amplify, contradict or illustrate more of the latter to give a different effect.







We then created our own stop motion out of play dough. Creating cute food products we made a mini story about a bird protecting its "poo" pretending to be a malteaser in front of a carot, a rice ball, an omelette and a piece of broccoli.

We had found that brightly coloured character will be more attractive to the audience as they might deem them as more "fun but safe" characters from our childhood.

We did stumble across a few problems. The main one would be the camera, as it kept shutting down which consumed a lot of time. Also some of the playdough kept on breaking or falling off, due to dryness as a result of the amount of time we had to spend on stopping and moving the characters.

We found out in the end that the movie was going faster then we had intended. This was because we only recorded upto 2-3 seconds per shot, which means there was not enough camera time on particular scenes. If we had more time then doing around 4-5 seconds per shot would make the animation flow more smoothly.

This kind of stop motion animation can be linked to our music video as we can create our actors into mini playdough people, who can act out a scene that would attract and introduce the audience from live action to the freedom of stop motion; where we can add anything random that will fit our sub-genre of indie electro, indie pop and indie rock.