The indie genre is hard to difine, however in the mid 2000's and 2010 it became a fashionalbe trend for young adults and teenagers.
the term can be seen as Indiependent (rock) seen in the 80's as signing to a small company now days Aritst such as muse can still be catogroised as indie while being singed to the major company warner brothers subsiduray Atco Records
Ice Cream by New Young Pony Club
Heads Will Roll by the Yea, yeah,yeahs
My Delirium by Ladyhawke
Back of the van Ladyhawke
Codes and conventions in a indie genre
set is usally studio or around unique places
Bright colours to either represent the persons star personar or Illustrate/Amplifys the lyrics
tight skinny jeans and converses
make up i.e. strips on their cheeks
mainly white males some groups challenges this by having a ethinic leader or a female artist
lyrics can be linked to life
unique effects i.e they would focus on a certian micro element to draw the audience
instruments are mostly shown in the video
can hear mainly vocals, guitars and drums
The internet has now allowed artist to introduce their music to a large audience at a very low cost, This is a huge advantage as they wont need a major or niche record lable for more exposure. There is now music softwares that encourages up and coming artist This, in turn, creates many opportunities for independent bands. This might help small bands to distubute music more frequently/quickly.
however source of income might be difficult, this would led to merchandises i.e. t-shirts, badges and posters this would cover the cost of promotion manufacture and recording of their album.
Videos that Challenges or subverts
50 cent candy shop
Eminem love the way you lie
the R&B genre oringinated in the 1940's and is most popular with African Americans however is used all over the world however in the 1980's contemporary R&B emergred to the mainstream genre that we listen to today.
the conventions in a typical R&B music video are:
objectifiying womans bodies connoting them being the more submissive (young slim models as second class citzens for there biding)
big chunky jewllwery to show dominance
raping about guns, drugs, woman and unfair justice
money themes (illustrate by flashing it at the screen)
expensive cars (making the audience wish they were that rich)
can be linked to relationships
lots of synegry with other Artist
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