Beyonce 'Single ladies (put a ring on it)'
The lyrics at the start of the video illustrates a performance through dance where the special effects of editing, as the camera fades into a black and white mid shot of beyonce and her backing dancers she repeats the line ''All the single ladies'' as she she plays with her hair while moving her hips in a alluring way this can conform to the conventions of exhibitions where beyonces is showing her powerful Independence's as a black female artist.
The representation of most black women in the genre of R'n'B acting as a provocative woman, objectification as they are seen as the submissive gender in the eyes of the man gaze. Although Beyonce can be sometimes be represent as a sexual object (Seen in Crazy in love) where she would dance or present herself in a sexualised why.
(Beyonce acting seductive towards the camera, creating a sense of her being a sexual object)
However she can challenge the fact that she can act as the dominant woman (shown in Irreplaceable) where she is controlling what they the audience see, this superiourty can attract the female audience as grattification feeling more important and will promote a certain ideology. The Audience interest in these values enhances their 'star quality', and it is through conveying beliefs ideas and opinions outside music.
(beyonce showing a more dominat posture in the forground pretending to show no interest in her former lover).
through out the video the camera is set on grey this simple trick use light effects that vary from dark to flashing lights with some scene acting more slow then others, towards the end the music starts to pick up and the editing becomes faster due to more quicker and shorter cuts while there is flashing lights in the background, this indicates to the audience that the end is coming thus giving more effort to keep the audience interested.
As the camera tracks into a beauty shot the audience attention leads to the main performer as she looks into the camera with a suggested expression this would still obtain as she carry ondancing into a mid shot.
as we approach the bridge, a spacial effects was used in where beyonce acted as if she is floating/standing on something invisable while she dances, this video is a 'repetition' video as her dances routines can be slowed down and copied by fans. making this an anthemic. It is also reppetitive as the music video seems to have a smooth finish in which the audiences is lead to belive that beyonce has filmed the video in one take, this is mostly show right at the end where she is breathing heavily. However if watched over again the audience soon see cuts and slightly different shots ( execept for the bridge).
In this video represents the exhibition of beyonce challenging her authority in a black one piece dress, this denotes more skin exposure from her legs which conforms to the objetifing as a sex object while her sexual dancing becomes a more intriguing site the impression to arouse the male audience is shown as the camera travels around the three ladies showing a more teasing effect. as a independent but feisty woman, Beyonce star persona in most music videos would have her in a alluring outfits such as high heels with tight fitting dressing that will amplify her female features. this is usually coloured outfits however she sometimes dress in darker colours to give a more sophicated outlook. While the female audience will imitate her, this would be hair hair stlye of a quive and out which can connote a more stereo typing for more out fun on the dance floor this can be easily copied by her fans.
Conceptual video
Ok Go 'Here it goes'
Here we go again by the Ok Go's is a cencepual but a performance music video. This is off the band riding on treadmills in which they had created a dance rountine. only having the band artist dancing on the treadmill show a simple but repettive quailty where the audience would watch it over again to view new of differnt thing dueing out the shoot.
The cinematography is very simple as it only set on mid shot, this allow us to see them dance fully while leading into editing the whole music video is shot in one take this challenges most music videos as they would us many angles and effects to bring interest to the audience however in the indie gener, one takes will allow the video to get more reptition as the audience being more impreesed as they will feel the need to watch it again on the internet for any other missed things, this can lead them to showing it to friends or family using social network.
the mise-en-scene shows a very cheap baackground, known inthe indie genre since its becoming a more mainstream genre money would be spent more on the marketing campinge then the video, however the poor background of shinny paper making us focus more on the artist that are moving.
There star persona is of this indie band shows a sense of electric fashion the group style is retro with plaids and pinstripes, representing more of a costume appearance. There clothing also has subverts as there is no theme to link them as a unison compared to other genre i.e. R'n'B where they would where coloured hoodies baggy jeans thick chains/rings ect. but can still be linked to the indie genre due to the brightly coloured skinny jeans, wired shirts and ties.
The lyrics can be seen as a illustarting by the fact that they are linking to the tredmill as one sentence says "cause here we go again" this can be linked to the fact that the band is also going around on the tredmill this could represent the fact that the man took back his ex eventhough he swore that he would'nt.
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